Use Your Head


If you were in Box Hill on Friday, you might have seen James cycling on the London 2012 road race route.  However, instead of training in the anticipation of another gold medal, he’s been helping to promote cycle safety campaign.

James owes his life to a cycle helmet, after a devastating accident in Arizona left him with a serious head injury which ended his attempt to run, swim and cycle across America.

For more information about the Drive SMART campaign, please follow this link.

James is no stranger to cycle safety, having fronted his own campaign to promote the use of cycle helmets. 

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